Below is a selection of messaging created for radio, online, video and print.
A great working relationship with publishers Hodder & Stoughton, meant a steady supply of on-air giveways and magazine subscription incentives, such as this book by RT Kendall. The copy, based on the press release uses a simple web call to action interspersed with audio taken from a recent RT Kendall speaking engagement.
To add some flavour to the existing pattern of simple voice over music fundraising ads Premier had been running, an ear catching "Educational" script was created, putting the much loved breakfast, lunchtime and drive presenters in a classroom setting, being taught how to give online by the company CEO.
Integrity, one of the biggest music labels in the US and Europe, needed a promotional script for an album release of one of their most established artist. The sound of the album was fresh and modern to attract new (younger) listeners, the aim of the ad was to push the new sound while keeping her old fans onside.
This teaser commercial was to introduce listeners to a new show for young people, Awkward. The setting was designed to demonstrate awkward situations we all find ourselves in.